Good topics for white papers are those where people do not agree or there are no set answers. Hence as we discussed, your first topic might not be good in that we already have strategies for this. But would you like to pivot this topic into raising awareness about linking data sets. The public may not be aware of how their health data may for example be linked to their mobile app data or social media profiles. The number two topic, what is the problem you would like to solve? The number three topic is particularly interesting as usually there is no API for wearable data to get into the EMR. So your call to action may be about that.