Weekly outline

  • General

    Welcome to HI250: Business Aspects in Medical Informatics.

    This graduate-level course explores business principles, models, and frameworks specific to the Healthcare Information Technology sector.

    The course is structured to provide both theoretical foundations and practical applications in health IT business development. Over twelve weeks, we will cover:

    • Business modeling frameworks for healthcare IT
    • Value creation in digital health
    • Analysis of existing health IT companies
    • Innovation and entrepreneurship in healthcare IT
    • Strategic market opportunities

  • 29 January - 4 February

    Week 1: Business Models and Business Model Canvas Introduction

    • Introduction to business model concepts
    • Overview of Business Model Canvas
    • Reading assignments and self-study materials
    • Initial framework discussion
    • Week 1 Reading Assignments Folder
      Welcome to Week 1 of Business Aspects in Medical Informatics!

      This week, we'll lay the foundation for understanding how healthcare IT companies create, deliver, and capture value through their business models.

      These readings will serve as our foundation for the entire course as we progressively explore more specific aspects of healthcare IT business development and innovation.

  • 5 February - 11 February

    Week 2: Business Model Canvas Deep Dive

    • Detailed exploration of Business Model Canvas components
    • Real-world healthcare IT examples
    • Interactive online lecture
    • Practice exercises
    • Healthcare IT Analysis & BMC Assignment
      Opened: Wednesday, 5 February 2025, 12:00 AM
      Due: Wednesday, 12 February 2025, 2:00 PM

      Assignment Overview

      • Analyze a Healthcare IT company of your choice and create a Business Model Canvas (BMC) based on your research.
      • This assignment will help you understand how healthcare technology companies create, deliver, and capture value in the healthcare ecosystem.
      • Send your chosen company by Feb-07-2025, Friday (Telegram or Email)
      • Final submission by noon, Feb-12-2025

  • 12 February - 18 February

    Week 3: Healthcare IT Landscape Analysis

    • Overview of healthcare IT domains
    • Analysis of major players and companies
    • Case study selection process
    • Market segmentation discussion

  • 19 February - 25 February

    Week 4: Lean Canvas and Value Proposition Canvas

    • Introduction to Lean Canvas
    • Value Proposition Canvas framework
    • Initial business idea brainstorming
    • Framework comparison and application

  • 26 February - 4 March

    Week 5: Value Creation in Healthcare IT

    • Value proposition development
    • Stakeholder analysis
    • Revenue models in healthcare IT
    • Business idea refinement

  • 5 March - 11 March

    Week 6: Business Model Innovation in Healthcare

    • Innovation frameworks
    • Disruptive innovation in healthcare
    • Case study progress updates
    • Business idea development

  • 12 March - 18 March

    Week 7: Digital Entrepreneurship and Scale-up Strategies

    • Startup methodologies
    • Implementation strategies
    • Growth and scaling considerations
    • Partnership models