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IP 175 AY2019-2020
General
Course Orientation
Unit 1 The Pharmaceutical Marketing System
Unit 2 - Overview of the pharmaceutical market
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IP 175 AY2019-2020
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-- General --
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-- Course Orientation --
Orientation Files
-- Unit 1 The Pharmaceutical Marketing System --
-- Unit 2 - Overview of the pharmaceutical market --
The Pharmaceutical Market
-- Unit 3 The Pharmaceutical Management Process --
-- Unit 4 The Product Mix --
-- The Price --
-- Promotional Mix --
-- The Place Mix --
-- Marketing Information System and Market Research --
-- Marketing and Entrepreneurship --
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Course Orientation
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Unit 2 - Overview of the pharmaceutical market
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The Pharmaceutical Market
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Folder Orientation Files