| Week | Name | Description |
|---|---|---|
| Course Orientation | Contains the course syllabus, introductory lecture, discussion o business case study method and business and marketing plan lecture |
|
| Unit 1 The Pharmaceutical Marketing System | Lecture notes on the pharmaceutical marketing system |
|
| Unit 2 - Overview of the pharmaceutical market | A description of the global and local drug market; companies and products, market drivers, the role of pharmacist. |