Weekly outline
Course Orientation
Course Orientation, Grouping and Assignments, Intro. Lecture, the Case Method, and the Business Plan/Marketing Plan Template
Unit 1 The Pharmaceutical Marketing System
Lecture-discussion on the pharmaceutical market, products, and services
Watch this presentation which highlights the importance of relational marketing in health care
http://www.managementexchange.com/video/loving-your-way-success
Product Positioning
https://www.youtube.com/watch?v=o3CizbLkV8Q